SEO (Search Engine Optimization) is the process of using keywords to rank number one on Google or any other Search Engine Results Page.
It’s an internet marketing strategy that improves the visibility of your website, thus creating more traffic and inbound links to it.
Every network marketer out there should have an idea of what SEO is all about. What you may not know is how search engines actually work to pore through the millions of websites and filter out which are spam and which are not. Getting your website to rank number one on Google is huge achievement in terms of generating traffic and leads for your business, but first you need to understand how Google works to take advantage of it.
These days, having quality informative articles just won’t cut it anymore. Don’t get me wrong- having superior content on your website is a top priority too, but what use would your content have if no one gets to read it?
Sure, you may also make use of other traffic-generating strategies like link-baiting, affiliate marketing and commenting, but compared to SEO, these tools often take longer time to produce results.
When you optimize and hone your content keywords to rank high in any search engine results page, you get access to wide publicity that can happen, seemingly, by chance.
To rank websites, Google has bots and spiders that crawl all throughout the web to see what possible websites answer the search typed in. They crawl through literally millions of websites. These bots are text-driven. It doesn’t count the images and flash pictures that you put on. Once your website has been “crawled” through, the next step is to index your content. This is the step where your keywords are important.
With indexing, your entire content will be stored in a database where it can be later retrieved. The bot identifies certain words and assigns the page to a particular keyword. For us network marketers, the best way to rank high in Google is to optimize the content by writing the keyword densely in your content, but spread out so that it won’t be filtered as spam.
Every time someone types in a search, Google processes it and compares the search string with the indexed web pages in its database. This is where Google confirms each site’s relevancy. They use different algorithms to determine the most relevant page, and each Search Engine has its own algorithm that may change periodically. SEO experts regularly try to figure out this algorithm that comes with search results to get their clients to rank number one.
If your main objective is to rank number one, then I suggest using a variety of strategies to make it so. If you complement SEO with other tools like back linking, commenting on other people’s sites and promoting your site when possible and in the most legitimate way possible, then it’s highly possible that you will get first page rankings.
But of course, the main idea is to rank number one with the most quality content in your webpage. The more quality stuff you write and put out, the more consistent your site will be and the more people will link to it, hence creating a cycle of abundance for your business!
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